I spearheaded the groundbreaking initiative of introducing cultivated seafood and meat to the world, pioneering a new market segment. As the driving force behind the go-to-market strategy and market entry, I navigated uncharted waters to establish our company as the world's first in this innovative domain. My role encompassed developing and executing comprehensive strategies that seamlessly integrated cutting-edge science with consumer preferences, propelling Shiok Meats into the spotlight as a trailblazer in sustainable and ethical food production.

Crafted and executed field marketing campaigns that bridge strategic objectives with the ever-evolving market landscape to amplify brand visibility and deeper engagement.

My focus was on marketing for Pun Hlaing Golf Course, where I played a pivotal role in crafting engaging members' newsletters and driving an impactful membership campaign. Through strategic communication and compelling content, we aimed to foster a strong sense of community among the members while highlighting the golf course's exclusive offerings. By leveraging data-driven insights and innovative promotional approaches, we successfully heightened the membership drive, inviting more enthusiasts to join the Pun Hlaing Golf Course experience.

Being a vital part of Awei Pila's pre-opening marketing team was a remarkable journey. Amidst the pristine beauty of the Mergui Archipelago, we orchestrated strategies that captured the essence of island elegance. Collaborating with a passionate team, I contributed to unveiling an enchanting resort experience that remains etched in memory.

As the head of marketing for Burma Boating, I navigated the waters of promoting an extraordinary sailing experience through the Mergui Archipelago. I showcased the allure of untouched beauty, adventurous exploration, and luxurious seafaring through strategic marketing initiatives. My role revolved around creating a narrative inviting travellers to embark on a lifetime journey, unveiling the archipelago's hidden treasures while savouring our sailing vessel's comforts.

As the Deputy General Manager at the Hanoi Press Club, I was on a mission to spread the word about our hidden gem – the fine dining restaurant that combined incredible food with top-notch service. Picture this: a place where locals, tourists, and business folk all came together to savour exquisite dishes and unforgettable moments. It was more than just a job; it was about crafting an experience that blended the heart of great dining with the soul of impeccable hospitality. 

As the head of sales and marketing for La Residence Hue, a captivating M Gallery Hotel by Accor, I orchestrated a symphony of strategies that artfully blended the hotel's rich history as the former residence of the French governor in Vietnam with its modern luxury offerings. With a keen focus on seamless collaboration with Accor, I navigated the intricate dance of preserving the property's heritage while propelling it into a new era of elegance and hospitality. Through innovative sales and marketing initiatives, I ensured that every guest experienced not just a stay but an enchanting journey through time and refined luxury.

I was an integral part of the pre-opening marketing team for Villa Maly, a captivating boutique hotel in Luang Prabang's heart. Our mission was to bring the enchanting allure of this unique property to the forefront, weaving a narrative of timeless elegance and immersive experiences that would soon become synonymous with the Villa Maly legacy. Through strategic initiatives and creative campaigns, we set the stage for an unforgettable hospitality journey that celebrated the cultural richness of Luang Prabang and the distinctive charm of our boutique gem.

I played a pivotal role in the pre-opening phase of Bagan Lodge, a remarkable lodge poised to grace the stunning landscapes of Bagan. As a dedicated team member, I worked diligently to shape and execute strategies that would introduce Bagan Lodge's unique blend of luxury and cultural immersion to the world. From crafting captivating marketing campaigns to coordinating operational intricacies, my efforts aimed to create an unforgettable guest experience that would seamlessly merge the historical marvels of Bagan with the modern comforts of the lodge.

I led the charge in orchestrating the pre-opening marketing endeavours for the Sanctum Inle Resort, a sanctuary of tranquillity nestled beside Myanmar's captivating Inle Lake. My role involved crafting a compelling narrative resonating with travellers seeking accommodation and an immersive cultural and natural experience. Through strategic campaigns and collaborations, I laid the foundation for a distinctive brand identity that seamlessly blended the allure of Inle Lake with the resort's luxurious offerings. The result was an anticipatory buzz that set the stage for the resort's grand unveiling, inviting guests to embark on an extraordinary journey like no other.

As the Assistant Centre Manager, effective school management included overseeing operations and GCE A Level student enrollment. A firm grasp of the Cambridge A Levels curriculum led to streamlined registration, precise exam guidance, and a nurturing academic environment. Strategic administrative coordination, resource management, and innovative student engagement fostered growth and stakeholder relationships, enhancing the school's reputation and student success.

I was vital in the inaugural London Heathrow to Hong Kong route launch. Exceptional service delivery, meticulous preparation, and collaborative coordination with the cabin crew ensured an outstanding passenger experience. 

I had the honour of serving as a judge for the renowned Markies Awards. This exceptional event represented the highest level of recognition for the industry's most influential and innovative marketers and agencies. It was a privilege and a responsibility to be entrusted with the task of evaluating the outstanding work that had shaped the marketing landscape and to acknowledge those who continued to push the boundaries of creativity and innovation.

Being deeply involved in The Hills' launch, my role centred on orchestrating captivating marketing strategies to build unparalleled excitement. Collaborating closely with a dedicated team, we harnessed the property's unique features and prestigious Pub Hliang Golf Estate location to craft a narrative radiating luxury and exclusivity. Through meticulous planning and creative execution, we showcased The Hills as a premium landed property and generated a buzz that set the stage for an unforgettable market entry.

I was a member of the pre-opening marketing team at Awei Metta, a remarkable haven that seamlessly blends luxury and leisure, nestled in the heart of Yangon. As we embarked on introducing this exquisite golf resort hotel to the world, our collective efforts aimed not just at marketing but at crafting an unforgettable experience for our guests. Through meticulous planning, innovative campaigns, and a shared passion for excellence, we set the stage for a grand entrance that showcased Awei Metta as more than a destination – a testament to refined living and a haven of inspiration amidst the vibrant energy of Yangon.

I took on the exciting role of promoting Balloons Over Bagan, where my efforts were focused on amplifying the allure of this enchanting experience. Through strategic marketing campaigns and effective sales initiatives, I shared the magic of drifting over Bagan's ancient temples in a hot air balloon. It was a journey of captivating stories, breathtaking visuals, and creating unforgettable memories for travellers seeking a unique adventure.

In luxury travel, our approach to marketing these exclusive resorts involved a collaboration with high-end travel agents that elevated the concept of opulent getaways. Secluded paradises in Thailand and Sri Lanka hosted elegant villas, catering to CEO retreats and intimate weddings. With a commitment to personalized service, each villa hosted only one group at a time, ensuring a highly curated experience. Our partnership with esteemed travel agents led to meticulously crafted itineraries and seamless celebrations, amplifying the allure of these hidden gems. This past collaboration painted a picture of luxury through captivating narratives, immersive visuals, and a commitment to unforgettable experiences, leaving an indelible mark of opulence and splendour.

As the driving force behind Emeraude's marketing endeavours, I orchestrated a captivating launch for the overnight cruise, inviting travellers to journey through Halong Bay's pristine waters like never before. Collaborating with global travel operators, I strategically positioned the elegant French colonial cruise ship as the ultimate choice for discerning adventurers. Through innovative marketing strategies, I illuminated the allure of Emeraude, weaving a narrative of unparalleled luxury and exploration and inviting the world to partake in an unforgettable voyage through the breathtaking landscapes of Halong Bay.

Nava Mekong, an enchanting dining cruise that graced the picturesque Mekong River, provided diners with an exquisite opportunity to relish moments of serenity. As the sun would gently descend, casting warm hues across the water's surface, guests on the cruise were treated to the mesmerizing spectacle of a Mekong sunset. It wasn't merely a dining experience but a voyage into the heart of nature's splendour, where delectable flavours were savoured while embraced by one of the world's most breathtaking panoramas.

I was intricately involved in the dynamic marketing campaign for Calisto Yacht, set amidst the breathtaking beauty of the Andaman Sea in Thailand. Guiding the vessel's promotional journey, I skillfully conveyed the unique allure of seafaring luxury to an eager audience. I created a narrative through strategic initiatives that celebrated the yacht's exquisite features and the captivating vistas and experiences the Andaman Sea could offer. This endeavour allowed travellers to envision a remarkable journey of opulence and adventure, turning dreams of yacht exploration into cherished realities.

With a focus on modesty and grace, I introduced Kotex White sanitary pads to Hanoi through a thoughtful concert series - the launch aimed to provide a discreet platform for showcasing the product's benefits while respecting cultural sensitivities. Through strategic event planning and marketing, the concert series effectively communicated the value of Kotex White to the target audience, ensuring that a vital personal care product was introduced respectfully and meaningfully.

We spearheaded the successful launch of Dove Shampoo in Ho Chi Minh City, targeting B2B retailers. With strategic prowess, we orchestrated an impactful introduction of Dove's spa products to the market, captivating B2B retailers with the promise of premium haircare and wellness offerings. Through tailored marketing strategies and collaborations, we fostered partnerships that elevated Dove Shampoo's brand presence and provided retailers with a coveted selection of products to offer their discerning clientele.

Ensuring passenger well-being, collaborating within a diverse team, and maintaining a professional demeanour. By adhering to safety protocols and delivering exceptional in-flight experiences, the goal of providing top-tier air travel with Singapore Airlines was consistently met.